I don't baby my 10/22 with a "full" cleaning. I seldom touch the bore at all. After a trip to the range, I will wipe out the action/bolt as well as I can, with a rag and some Q-tips, but it's a pain, so i don't do it well or often. I generally try to use only brass/copper coated rounds, not plain lead. If I've been out hunting with it, I'll also clean the outside a little when i get home (there's usually grass, weeds, sticks, bark, or leaves stuck in it somewhere!) I also wipe down the scope and clean the lens if needed, but again, nothing fancy. I'm about the same with my .357 revolver: I will punch that barrel whenever i'm back from the range, and just wipe down the outside for debris/dust/mud if i've just had it out for a walk/ride/float.
I do a full clean on my rifle, shotgun, and .45-70 when i fire them, and a good wipedown after being out hunting with them.